Nidhi DubeyIs sonic branding thatIn this era of audio renaissance, sonic branding has become a focus area of leading brands. Digital audio advertising requires brands to…Aug 19, 2022Aug 19, 2022
Nidhi DubeyUse storytelling to avoid the vanity metric trap !It is very easy as product managers to fall prey to tracking vanity metrics. Vanity metrics, as the name suggests, look good or interesting…May 15, 2022May 15, 2022
Nidhi DubeyPQL — who are you?I have been reading about PQLs i.e. Product Qualified Leads and have realized that there is quite some mis-understanding about what a PQL…Feb 4, 2022Feb 4, 2022
Nidhi DubeyUX in Web 3.0The internet going all gaga about Web 3.0 and so am I ! It will be interesting to see how UX trends change in this new web era.Jan 10, 2022Jan 10, 2022
Nidhi DubeyWill shopping be fun again?A decade ago, shopping to me meant scanning the local markets with mom, discussing every product at length, encouraging each other to try…Jan 10, 2022Jan 10, 2022
Nidhi DubeyDissecting Clubhouse’s invite only strategy !Clubhouse invites have been the buzz for quite some time now. The monthly downloads for the app have increased from 0.5m in Nov’20 to 10m…Jun 11, 2021Jun 11, 2021
Nidhi DubeyThe species called female investorsThe female economy is at rise but it is still a huge concern that a large section of women depend on some male entity to manage their…Jun 7, 2021Jun 7, 2021
Nidhi DubeyIs IKEA selling the delight of effortless control ?Known as one of the most consumer centric brands with the best user experience to offer over an immersive omnichannel experience — IKEA…Jan 26, 2021Jan 26, 2021
Nidhi DubeyThe subtle art of not missing out on dataBrands are leaving no stone unturned to realise consumer centricity by ensuring that they have as much consumer data as possible. Stalking…Nov 6, 20201Nov 6, 20201
