Will shopping be fun again?
A decade ago, shopping to me meant scanning the local markets with mom, discussing every product at length, encouraging each other to try what's new, rewarding ourselves with treats and returning home with a sense of pride when the job was well done.
Even though shopping in the e-commerce era has increased convenience, faded temporal & geographical boundaries and been a boon to economy during covid, but it isn’t even half as fun as it used to be earlier !
Until now both e-commerce & social commerce have been mostly individual experiences, which to my relief, are set to change rapidly. Squad shopping & social shopping are the new trends in the e-commerce space, aiming to make shopping experiences closer to the traditional & fun shopping experience.
Check out these interesting products along the same line:
- Squadded shopping party is a platform that encourages users to shop with people on their network
https://www.squadded.co/ - Social shopping platform Eyezon allows users to interact with their family & friends while making a purchase decision https://fashionunited.in/news/retail/social-shopping-platform-eyezon-launches-in-uk/2021122132503
It will be interesting to see how the concept of squad shopping is adopted & scaled by by the e-commerce industry especially when it is looking to bridge the gap between online and physical shopping experience.
