The species called female investors
The female economy is at rise but it is still a huge concern that a large section of women depend on some male entity to manage their finances. The financial services industry has also not been of much help as products have traditionally been built around men who are considered as default investors.
Several studies show that women are better investors than men as they are more risk averse & have a longer term investment perspective (considering their longer life spans and the gender pay gap). Women also have different financial goals than men, their focus is more on ROR than ROI, have a greater instinct to save, don’t adequately plan for retirement and are often more pessimistic about the future. The existing financial services industry has not been empathetic towards these needs.
Shoutout to products like “Ellevest” and “Basis” that are not only focussing on investment management that factor in women’s longer lifespans, paygap and career breaks but also guide and coach women to take charge of their finances.
While women centric products are on a rise across industries, it will also be a challenging task for such ventures to not view all women with the same lens in order to build truly inclusive products.
https://www.redzonemarketing.com/guest-blog-5-key-elements-attract-female-investors%E2%80%A8/
https://www.bankrate.com/financing/wealth/5-traits-of-women-investors/
